Expert Articles for Survicate

Researcher & Writer — Survicate

Challenge

Survicate needed a series of high-quality, expert-level blog posts that would rank in traditional search and show up in LLM-powered answers. The goal was to demonstrate deep expertise in UX research and customer feedback—without relying on AI-generated content—while optimizing for both SEO and generative-engine visibility (GEO).

My role

As a researcher and writer, I focused on the craft of deep research and high-quality writing. I gathered insights from industry leaders, drew on my own experience and reflection, and delivered original, expert-level content optimized for both SEO and GEO.

Approach

• Deep research: Leveraged my academic background in Sociology and UX to design rigorous, evidence-based narratives; reviewed academic literature, industry reports, and real-world case studies.

• Expert outreach: Identified and contacted industry leaders (e.g., Natasha Moro Alvarez, UX Researcher at Revolut) to gather expert comments and quotes that elevated content credibility.

• Expert content creation: Delivered original, written articles—researched, drafted, and refined—incorporating expert insights, real-world examples, and actionable frameworks based on my own experience (e.g., using AI in research).

• SEO & GEO optimization: Applied keyword research, semantic clustering, and structured data principles to ensure articles ranked in traditional search and were easily retrievable by LLMs.

• Editorial excellence: Owned structure, voice, and messaging for each article; ensured clarity, depth, and readability for UX researchers, product teams, and CX professionals.

Outcomes

• Published a series of expert articles, including high-performing pieces like “Customer Interviews Done Right” and “How to Use AI in UX Research Responsibly in 2026.”

• Achieved strong organic visibility and engagement, with articles ranking for competitive UX research keywords and appearing in LLM-generated answers.

• Established Survicate as a credible, expert-driven resource—cited by practitioners and referenced in industry discussions.

What this showcases about my expertise

• Research & analysis: I applied sociological and UX research methods to gather expert insights and build evidence-based narratives.

• Expert outreach: I secured contributions from senior industry leaders (e.g., Revolut) to elevate content credibility.

• Writing craft: I produced clear, authoritative, and actionable content that resonates with UX researchers, product teams, and CX professionals.

• SEO & GEO expertise: I optimized content for both traditional search and LLM visibility, balancing keyword strategy with natural, expert-driven writing.

• Subject-matter expertise: I drew on my own experience to deliver original, reflection-based insights.