Fintech Industry Report

Project Owner, Researcher & Editor — Miquido

Challenge

Banks are expanding mobile apps into ecosystems, but adding too many services risks clutter, confusion, and loss of trust. The business goal was to produce a credible, media-worthy industry report that would position Miquido as a fintech thought leader while delivering practical guidance for banks on value-added services (VAS).

My role and ownership

As project owner, researcher, and editor, I led the publication's full lifecycle—from concept and stakeholder alignment to delivery and international promotion. I managed partnerships across internal teams (market research, fintech product, design) and external stakeholders (industry experts, media contacts) to ensure the report met both editorial and business objectives.

Approach

• Concept and strategy: Co-defined the research question, narrative arc, and target audiences (bank decision-makers, product/UX leaders, and tech media).

• Research leadership: Co-planned and executed mixed-method research—expert interviews with senior banking leaders (Bank Pekao, Revolut, ZEN.COM, PKO BP) and a user survey with 160+ mobile banking app respondents; coordinated with EDISONDA on methodology.

• Editorial ownership: Owned structure, voice, and messaging; translated research findings into a clear, business-ready story; ensured consistency across Polish and English versions.

• Visual collaboration: Worked closely with a visual designer to conceptualize and refine illustrations that made complex data and insights accessible and engaging.

• Production and launch: Managed timelines, reviews, and approvals; oversaw design and formatting; revised articles about the report and supported media promotion in Poland (for example, bank.pl) and internationally (e.g., DesignRush).

Outcomes

• Delivered an industry report that combined expert interviews, user survey data, and a benchmark of 13 banks—positioning Miquido as a credible voice in fintech.

• Secured international coverage highlighting the report’s core findings (e.g., 71.8% of users worry about app clutter; 80.4% prefer dedicated apps for non-banking tasks).

• Created a reusable editorial and research model for future thought-leadership publications.

Download the report

Get the free copy and see for yourself how I’m turning insights and data into interesting and readable content!

⬇️ Polish version

⬇️ English version